Legacy giving is one of the most cost-effective forms of fundraising you can do, and is poised for major growth in the next decade. But market research suggests that Irish charities could be missing out on over €100 million worth of legacy income. How can you make sure you’re positioning yourself to meet the needs of legacy supporters, now and in the future?
We offer bespoke legacy marketing plans, from “legacy 101” staff training, legacy proposition development, multi-channel legacy marketing to your existing supporter base, and generating legacy leads through digital, radio, and outdoor. Find out more at our Fundraising School legacy event.