Our job is to inspire people to take action – as many people as possible. In ways that make sense to them. For the causes they believe in.

For a better world.

At the core of everything we do is your supporter. We develop insight and create ideas that are unique to your supporters and your organisation. And then we help you bring it all together in campaigns that engage, mobilise – and raise more money.

You don’t just have to take our word for it:

Thanks to all of you at Ask Direct for your dedication to the work of DBC, for your professionalism, and for being an all round group of good human beings with big hearts who are great fun to work with. We've been on a long journey together and I'm incredibly proud of the work we have done, the donor support we have developed and the stories we've told. 
- Kevin Delaney, Head of Fundraising 2014-2021, Don Bosco Care


Get in touch today and let’s talk about how we can help you raise more to do more: click here to email us or subscribe to our emails below:



At Ask Direct we are passionate about what we do. Over the years we assembled an incredible team of creative, determined and insightful people. Everyone on our team is committed to producing the best work possible for the causes we love. Meet the team and find out how you can get in touch below.


  • Georgina Ryan
    Account Director

    I started my fundraising career back in 2012 in the Irish Cancer Society. Since then, I have worked in Ask Direct, Bluefrog in London, Merchants Quay Ireland…and back to Ask Direct!

    I have always strived to try to make a positive difference to the world and am passionate about social justice. As Account Director I’m lucky I get to work with amazing causes, surrounded by some of the best fundraisers out there. 

    A regular feature in the background of my Zoom calls is my cat, Beans. However outside of work, it’s downward dogs in yoga, and I always have a book on the go. 

  • Barath Rajasekaran
    Production Executive

    Hey there! I'm Barath Rajasekaran, and I'm all about project management and making things happen. I've got an MBA degree, specialising in operations and marketing, which has equipped me with the skills to tackle challenges.
    Over the past ten years, I've had the opportunity to dive into the world of project management, particularly in the publishing field. I've handled a bunch of projects from start to finish, ensuring they're a roaring success and delivered on time. It's been an exhilarating journey, filled with learning, growth, and some incredible achievements.
    When I'm not busy managing projects, you can catch me hunched over a chessboard. I absolutely love playing chess! There's something so captivating about the strategic nature of the game. It keeps my mind sharp and always gives me a thrill. I'm always up for new adventures and challenges, and I believe in constantly pushing myself to be the best version of me!

  • Edwina Newcombe
    Head of Research

    Hi I’m Edwina,

    As a Strategy Director, I’m responsible for the overall planning, leadership and direction of client accounts. It’s my job to apply the strategic thinking that creates outstanding campaigns.

    Before joining Ask Direct in 2008 I worked at both Barnardos and Amnesty International. I’m passionate about creating a more just and caring society for everyone and have a Masters in Equality Studies from UCD.

    You can get in touch with me by emailing


  • Fiona Rickard
    Senior Copywriter

    Hey there, I’m Fiona

    I’m a storytelling, coffee guzzling, dream chasing, floor pacing copywriter at Ask Direct.

    My most notable achievements include a B.A in Journalism, an M.A in PR and a left ankle made almost entirely of metal. I’m passionate about helping you tell the stories that will help you change the world. Writing copy that opens donor’s hearts and wallets is what I do best.

    You can reach me by emailing


  • Caoileann Appleby
    Strategy Director

    Hey, Caoileann here,

    I’m a Strategy Director. I originally worked in Ask Direct as an Account Executive before moving to the U.K for five years. There I worked at On Agency and Bluefrog with clients like UN Refugee Agency, Save the Children, Plan UK, University of Leeds, and Greenpeace.

     I'm experienced with donor development, multi-channel recruitment, legacy, and alumni fundraising, and I'm passionate about bringing the best evidence in fundraising to life for your long-term strategic goals (I have an Masters in Cognitive Science from UCD to help with that).

    You may have seen me speak about the amazing power of small charities, digital fundraising, and other topics at the Institute of Fundraising Convention, our Summer School, and other conferences in the UK and Ireland. 

    As well as lifting response rates, I also enjoy powerlifting.  And I’ll choose tea over coffee every time.  

    You can email me on


  • Annetta Murphy
    Head of Creative

    Hi there,

    My fundraising life began in Stephen Thomas in Toronto, Canada. There I worked with some of Canada’s largest and most innovative charities.

    I moved to Dublin in 2005 and landed a DM role in CMRF Crumlin. I returned to agency life when I joined Ask Direct. For years, I worked as an Account Manager before finding my true love, copywriting.

     I love helping you take the great stories you have and craft them into appeals that tug at the heartstrings and raise loads of money.

    You can contact me by emailing


  • Cait Baker
    Account Manager

    I’m a citizen of the world (and I’m fluent in three languages). I’ve just made the leap into the agency world after years working for international and national charities. 

    Since I was little I always knew I wanted to help others in life, and I’m so lucky I am doing that as a career! I am a big animal rights and human rights advocate. If I’m at home watching a film or at a gig, I’m traveling or eating out (love food!). 

    You can email me on

  • Ashley Paget
    Production Manager

    Hi there!

    I'm an American girl who fell in love with an Irishman (and his accent!) and I've spent the last decade traveling the globe with him. I began my career in the nonprofit sector while working for a private education institution on the Hawaiian Island of Kaua'i. 

    I've always been passionate about education, animal welfare, and conservation. I love getting to connect with like-minded professionals who are also passionate cultivators of positive change. Together, we are making the world a better place. 

    When I'm not caught up in the fast pace of agency life, I can be found rambling around the Wicklow Mountains, exploring nature and practicing photography. 

    You can reach me at

  • Damian O' Broin
    Managing Director

    Hi there, I’m Damian,

    I started Ask Direct back in 2006. Back then it was just a laptop, a phone and desk in our spare bedroom. It's a bit bigger now.

    I set up Ask Direct to help causes I care about raise more money and recruit more supporters. So that they can do more of their great work. I’m extremely proud of what we’ve been able to do that over the last decade and a bit.

    My job is to keep this show on the road, and enable the amazing team I work with to do their brilliant work. I spend a lot of time planning fundraising strategies and tactics. I ensure our creative work is the best. And I curate our annual Fundraising Summer School.

    If you'd like to know more, or if you're interested in how we can help you with your fundraising, drop me an email


  • Inga Byrne
    Chief Operating Officer

    Where to start...

    ...I began working life in the arts sector, putting my skills to use for organisations with small budgets and big hearts. While in the arts the fundraising bug bit, and in 2015 I moved to Ask Direct.

    Starting out as an Account Executive I undertook the IoF Diploma in Fundraising to gain the grounding and knowledge required to work in Ireland's leading individual giving agency. Like with fundraising, you've got to get your foundations right and the rest will grow. Working in an agency life is fast moving and I’ve never looked back.

    In my current role as COO I want to continue to ensure that growth. For Ask Direct. For my clients. And for the not-for-profit sector as a whole.

    If you'd like to have a conversation about how myself and the team can work with you to grow and change your corner of the world you can get me at or give me a call on 087 457 7098.