- measure how people use our website so we can improve the content, structure and layout
- remember settings and preferences so we can tailor content to your specific needs
- help determine the effectiveness of online advertising and the targetting of those advertisements
Our cookies are not used to identify you personally. They are used to improve the effectiveness of AskDirect's online work and to provide you with a better end user experience on our websites.
Cookies used on the AskDirect site
By using the AskDirect website you may get first party cookies (i.e. set by the askdirect.ie domain) in addition to third party cookies (i.e. set by an external domain such as facebook.com). The following categories describe the range of cookies that can be used during your visit to our site.
Remembering settings and preferences
Measuring website usage (Google Analytics)
We use Google Analytics to collect information about how people use this site. We do this to make sure it’s meeting its users’ needs and to understand how we could do it better.
Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are.
Google provides details on the cookies used as well as a plugin that can be used to opt out of Google Analytics.
Web beacons / tracking pixels
AskDirect uses conversion tracking/remarketing functionality provided by Twitter, Facebook , Google, and other providers to measure the effectiveness of our publicity efforts through on-line advertising.
This involves the use of web beacons (these are also referred to as ‘pixel tags’ or ‘clear gifs’) to provide us with statistical information about site traffic and how people navigate through our site. These will not capture any personal data about you. Similar techniques are used to let us track conversion rates on email marketing so we know that our message is being heard effectively.
To opt-out or get more infomation on these cookies, click here for Google, here for Twitter, and here for Facebook. You can also make use of the Your Online Choices website to set your preferences for online advertising cookies.
AskDirect maintain active social network accounts particularly on Facebook and Twitter. We embed widgets from these networks to provide follow buttons, like boxes and stream embeds. This may result in cookies being set by these networks while using our site.
Third party services
AskDirect makes use of a wide range of third party online services to provide features such as embedded video and social sharing. These services may set cookies when visiting our website:
Managing and deleting cookies
It is possible to view, manage and delete cookies within your web browser. We have provided links to instructions on how to do this for the most common web browsers below. For all other browsers you should look for a section called 'privacy' or 'security' within the application settings or preferences.