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The one emotion missing from your fundraising

Or what would Warren do?

By Caoileann Appleby - Nov 26 2019

Fundraising is about emotion, right? We all know that emotion drives action, and that a good, powerful, successful fundraising ask must start with emotion (right?). I meet a lot of fundraisers – and possibly more accurately, their colleagues – who aren’t comfortable with this. Or if they are, they’re comfortable only with the easier, … read more