askblog

Are you an artist or a scientist? And is it time to be both?

- Jun 21 2018

For decades, fundraising has sat squarely in the “creative” industry. But with data and analytics becoming ever more sophisticated, and testing giving us the chance to learn even more about our donors, is it time we start approaching fundraising in a more scientific way? Blackbaud's Vice President of Data & Analytics, Steve MacLaughlin, … read more