Insight & Strategy

Our Insight team has over forty years of experience in fundraising, both from the agency and client-side, across a variety of sectors in Ireland and the UK.

We believe successful fundraising starts not with you, but with your donors: what motivates them, how they behave, and what they really want.. We love creative critiques, supporter research, deep-diving into your database, developing propositions, and strategic planning. We dig deep into your file using expert data analysis to answer the questions driving your strategy, and we’re passionate about bringing the latest and best fundraising research to life for you, whether that’s through our strategic services or conducting research unique to you.

We are also the exclusive partners of DonorVoice in Ireland, using the Donor Feedback Platform to identify the best donors when newly recruited, and Donor Commitment Surveys to pinpoint the exact experiences that drive your supporters’ commitment to you – and therefore their value over the long term (hint: donor care should be your first priority. We can help with that too).

Read more from the Insight team on our blog, or email


The whole process was very painless and a very healthy exercise for us to embark on. We are all really impressed with the report and we are excited about the potential of it all! 
- Conor O'Leary, Purple House Cancer Support


I believe we have a better understanding of what our options are now for making direct requests for funding, and your report is something we can use to justify the cases we will make in the future.

Kate McAney, Vincent Wildlife Trust (via our mentoring programme with the Irish Environmental Network).