Want to know what other charities are doing in legacy marketing?
There’s a lot of research on legacies out there. But it’s no use if it’s not being applied to legacy marketing in the real world, here in Ireland.
Legacy giving is one of the most cost-effective forms of fundraising you can do, and is poised for major growth in the next decade. But market research suggests that Irish charities could be missing out on over €100 million worth of legacy income. How can you make sure you’re positioning yourself to meet the needs of legacy supporters, now and in the future?
If you want to know how well Irish charities are really doing at effective legacy marketing, and how you measure up - our latest legacy mystery shopping report is for you.
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