Mark Phillips Managing Director of Bluefrog Fundraising

Mark is Managing Director of Bluefrog Fundraising and has decades of experience in direct marketing, legacy fundraising, digital fundraising and research into understanding what makes donors tick. He's proudly been described as a "brand-grump" and as "offering tough love to the sector".  Everything he does is driven by responding to what donors actually need from charities. Mark works and regularly presents in the UK and internationally. He loves fundraising and regularly shares his thoughts and ideas through his blog,

Session: So what do donors actually think about being asked for money?