Dr Claire Routley has worked in fundraising for over fifteen years, specialising in legacy fundraising for the last decade. In 2011, she completed a PhD looking at why people choose to leave legacies to charity. She has worked for Bible Society, Age UK, WRVS and a local hospice, and is a tutor for the Institute of Fundraising’s qualification courses.
She is now a fundraising consultant, and a research fellow at Plymouth University’s Hartsook Centre for Sustainable Philanthropy. She is also a member of fundraising think-tank Rogare’s international advisory panel, and was recently named AFP’s emerging scholar 2017.
Integration has much to offer legacy fundraisers, from thinking about how they can integrate their legacy fundraising campaigns more effectively, to seeking to integrate legacy fundraising and legacy conversation across the wider organisation. In this session, aimed at people with an existing legacy programme, we’ll think about what research can tell us about achieving integration and look at some practical examples of where it has worked effectively.