The Ask Direct Fundraising Summer School

Mark Phillips

Mark Phillips Managing Director, Bluefrog Ltd

Mark Phillips started out working at the overseas development charity ActionAid UK in the late 1980s, and later became Head of Fundraising at the youth welfare charity YMCA England. He then set up Bluefrog in 1997 with one simple goal – to be the agency he would have wanted to employ.

One of the most influential fundraisers in the UK, Mark combines his academic background with hands-on experience of marketing for some of the UK's largest charities. He works alongside Bluefrog’s clients developing and planning their fundraising strategies, products and creative.  Award wins include Third Sector magazine’s Direct Marketing Campaign, the Institute of Fundraising’s Most Innovative Fundraising Campaign for and the Third Sector Excellence Award for Best Use of Digital Media with Care International UK’s

Mark regularly speaks at conferences around the world, including the AFP Greater Toronto Chapter Congress, the AFP International Fundraising Conference and the Australasian Fundraising Forum. Mark shares his ideas and findings on and through his blog,

Session Description: The fundraiser's guide to the mid-value Irish donor. What they think. What they want and how you can find them.

This session will look at one of the most exciting segments of any donor file - mid-value donors. These donors tend to be neglected as they give too little to be picked up by major donor fundraisers and standard mailings tend to leave them cold.

This session launches the results of the first qualitative research study undertaken amongst irish mid-value donors as well as sharing techniques and approaches used in the UK and north America to show how you can dramatically boost income by changing your approach to this very valuable group.