The Ask Direct Fundraising Summer School

Ken Burnett

Ken Burnett

Ken Burnett is a writer, inspirational speaker and author of several books on donor development and communication, including the 1992 classic Relationship Fundraising.

Chairman of Trustees at ActionAid from 1998 to 2003, Ken began his fundraising career with that charity in 1977 and since then has been a leading fundraising strategist in the UK and around the world. Recently Ken was plenary guest speaker at the 1st China Fundraising Conference in Beijing, the only non-Chinese speaker on the programme.

He’s a trustee of the Disasters Emergency Committee, co-founder of the Commission on the Donor Experience and founder and managing trustee for SOFII. His website and blog is

Session Description: What promise will you make to your donors?

Ten lightbulb moments, plus a blueprint for future fundraising success. This plenary is about who suffers when our sector gets fundraising spectacularly wrong, and how nearly 2,000 fundraisers have come together to put things right, in the process producing hundreds of gold nuggets for fundraisers like you.