The Ask Direct Fundraising Summer School

Give Long and Prosper:
Making fundraising fit for the future

Something exciting is happening this Summer at Ask Direct. And we want you to be part of it!

We want to invite you back to school, but not as you’ve ever known it! Join us for two days of energetic discussion, lively debate and mind-blowing workshops with some of the world’s leading fundraisers.

Together we’re going to try and figure out how to make fundraising fit for the future.

This is not your typical conference. It’s for fundraisers who want to equip themselves with the practical solutions and know-how needed to lead the sector forward with confidence.

A fundraising revolution is about to take place. Be part of it.

Trinity College Dublin
September 1st & 2nd

Meet our world class speakers...

Why Attend

If you want to help shape the future of fundraising, not simply hear about it, then this is the event for you.

We have enlisted the help of some of the brightest lights and best brains in fundraising. Over two days we’ll thrash it out, asking the hard questions and coming up with the answers.

Some of these amazing speakers are travelling from as far away as Canada and Australia to share their expertise. Some have never presented in Ireland before.

All you need to bring is a passion for fundraising and a desire to be the best and leave the rest to us.

Whether you’re a CEO or just starting out in your career this promises to be a game-changing event that you can’t afford to miss.

So if you’re hungry for success you need to be there. Places are limited, your potential isn’t.

See some of the incredible things people have said about our speakers!

Rory Green

“One of the BEST presentations I have ever attended”
“Was way beyond what I expected. Her presentation was truly inspiring and resonated with me big time!"

Alan Clayton

“We wanted something special to “kick start” the new fundraising year - something new and inspiring. And who’s more inspiring than Alan Clayton?”

John Lepp & Jen Love

“John and Jen dig deep to understand an organizations DNA; take no prisoners in pushing the lines of traditional direct-mail; don't get wrapped up in internal politics in order to challenge leaders and organizations to be truly donor-centred.”

Simone Joyaux

“Simone is dynamite, knows her stuff and how to present it. Don’t miss her if you have the chance.”

Getting here ... it's so easy

Trinity College Dublin sits on a historic site in the heart of the city. The college which was established in 1592 is home to the world famous Book of Kells.

Everyday thousands of students and visitors flood through Trinity’s famous archway.

And because of its city centre location Trinity is really easy to get to.

Planes, Trains and Automobiles you can find all the info below.

Dublin Bus - Plenty of buses stop near Trinity. You can find more details here on the Dublin Bus website. Grab a seat upstairs if you can and take in some of the city’s sites on your journey!

From Busaras - You could stroll (15-20 mins) or take the 128 Dublin Bus from the Connolly Luas stop to Nassau Street.

By Luas - Both the Stephen’s Green Stop on the Green Line and the Abbey Street Stop on the Red Line are within easy (5-7 min) walking distance.

From the Airport - Numerous buses run from the airport to the City Centre. The best stops to get off at are O'Connell or right on College Green.

Alternatively you could treat yourself and get a taxi right to the door for €25-€30.

Programme Highlights

Beate Sørum

From good intentions to more web donations.

Caoileann Appleby & Simon Scriver

Fundraising lessons from small organisations.

John Lepp & Jen Love

Lessons in donor love from Canada.

Dr. Kiki Koutmeridou

How can you be ‘donor-centric’ if you don’t know your donors? The science of donor identity.

Mark Phillips

What’s wrong with fundraising today?

Sean Triner

From Legacy Leads to Transformational Impact: Five Steps to Conversion

Alan Clayton

The essential role of boards and CEOs in fundraising growth.

Tom Ahern

"Loverizing": The Lucrative Difference a Few Well-Chosen Words Will Make in Your Donor Communications

Simone Joyaux

Building relationships with donors that last by creating extraordinary experiences

Rory Green, Niamh Ferris, Jen Love & Simone Joyaux

Debate: Fixing the Gender Imbalance in Leadership.


Thursday 1st September

  • 8.30am      Registration
  • 9.00am      Welcome
  • 9.15am      Opening Plenary
  • 10.45am    Coffee
  • 11.15am    Workshops 1a/1b
  • 12.30am    Workshops 2a/2b
  • 1.30pm    Lunch
  • 2.30pm    Panel Discussion
  • 3.30pm    Coffee
  • 4.00pm    Workshop 3a/3b
  • 5.00pm    Workshop 4a/4b
  • 6.00pm    Close of Day 1

Friday 2nd September

  • 9.00am      Coffee
  • 9.30am      Workshop 5a/5b
  • 11.00am    Panel Discussion
  • 12.15pm    Closing Plenary
  • 1.15pm      Close of Day 2