Want to go to the Fundraising Ireland National Conference for free?

February 19, 2010

Ask Direct are sponsoring a number of bursaries for the Fundraising Ireland National Conference on 24 March at Croke Park. The bursaries are awarded to individuals who would benefit from attending but who would struggle to pay the registration feeI. If you’d like to apply for one, you can get more info here. buying online [...]

Read the full article →

Help me raise €4,000 for Friends of the Earth to celebrate reaching the dubious milestone of 40 years of age

February 14, 2010

On 14 March, I’m going to be 40. Or, as I like to think of it 39 and 12 months. Much catchier. For those of you who know me (or just like beer) there will of course be an opportunity to commiserate with me over pints of beer, at some yet to be decided venue [...]

Read the full article →

Sometimes the tail really can wag the dog: why you should inspire your copywriter to write a more powerful PS, and how…

February 3, 2010

Like a lot of direct response copywriters, I rate the importance of the PS very highly. The reason is simple – all the research conducted on the way people read direct mail letters shows that after reading their name in the address line, most people flip straight to the end of your letter. And if [...]

Read the full article →

Be careful what you ask for

December 21, 2009

Even the boldest fundraisers might blush at the thought of asking donors for significantly larger gifts. And for good reason too. Asked the wrong way, it can feel inappropriate, even downright rude and may damage carefully nurtured donor relationships. The general assumption underpinning ask amounts is that individual donors make gifts more or less in [...]

Read the full article →

Stand Up For Education

December 9, 2009

Here’s the name and visual identity we created for the Teachers’ Union of Ireland campaign against education cuts. The campaign website, which you can see here was developed by our friends at Digital Revolutionaries. buy cheap online pharmacy soma, buy soma online without a rx, cash on delivery online prescriptions soma, buy generic soma no [...]

Read the full article →

New Fundraising Ireland Membership Programme

December 3, 2009

This just in from Fundraising Ireland: In 2010 Fundraising Ireland will be launching their official Membership Programme, in order to ensure that they can provide a professional and tailored range of services to those engaged in fundraising activity in Ireland. They want to deliver the best membership programme for you – one that takes account [...]

Read the full article →

Almost as good as being there… #29thIFC

October 21, 2009

Sadly, I’m not enjoying the wonders of Nordwijkerhout and the International Fundraising Congress this year (although our Edwina is there). But I have been able to pick up on some of the buzz… and some of the key tips and ideas by following the twitter feed from the event. I’ve set up a column on [...]

Read the full article →

Have you asked your donors to cancel their direct debits yet?

September 17, 2009

OK, maybe actually asking them to cancel is going a bit far. But you should ask if they’d like to. Seriously. Times are tough. Some of your donors will have lost their jobs, others will be getting by on a lower income than before. Most will be feeling uncertain and fearful about the future. Show [...]

Read the full article →

Some words of wisdom from David Ogilvy

July 29, 2009

I emailed Sean Triner last week, but he was on his holidays, so I got his very entertaining out of office reply. After thanking his clients, providing alternative contact details for his colleagues, and plugging his blog he finished off with: Still reading?  Well I guess you have time to spare – so if you [...]

Read the full article →

Ten ways to start a fundraising letter to your donors

July 23, 2009

1. By saying thank you. 2. By saying thank you for their recent gift of €x in response to your last appeal. 3. By thanking them for their generous support for your organisation over the last x many years. 4. By telling them how crucial their support has been to the success of your cause. [...]

Read the full article →

While we’re on the subject of big asks…

June 20, 2009

… this wonderful Greenpeace donation form on Sofii is worth a mention. Under the ‘give what you can afford’ section, the tick boxes start off at £100, then go £50, £25, £10 and then all the way down to £0.50 before finishing with £250,000 (their anticipated legal bill for the THORP campaign).  The combination of [...]

Read the full article →

How to ask your donors for €10,000 in the mail… and get it.

June 19, 2009

You probably have that nagging feeling from time to time that lurking amongst your run-of-the-mill donors are a handful of folk with lots and lots and lots of money who are dutifully writing cheques for €75 in response to your appeals. You may have profiled your database and done your prospect research, but that feeling [...]

Read the full article →

Barretstown spring appeal income up by 42%

June 12, 2009

I thought I’d share some good news on the fundraising front. Income from our spring campaign for Barretstown is up 42% on last year. Which we think is pretty good. And it shows that when you ask them properly, treat them as individuals and make a compelling case, people are still generously supporting causes that [...]

Read the full article →

Giancarlo Ramaioli

May 27, 2009

Many of you will have known Giancarlo, who passed away yesterday after a long illness. Back in 1989, Gian co-founded Graphiconies, which later became Public Communications Centre. Myself and Gian worked together in PCC from 1994 until 2001 and shared an office for much of that time. When I joined, Gian had the job of [...]

Read the full article →

IFC Online just about to start…

May 12, 2009

The world’s “first global virtual fundraising conference” is just about to start. Mari Tikkanen will kick things off with a session on Using social media to re-energize relations and mobilize support from government donors at 12.30 today. Some of the other highlights include, Obama-man Scott Goodstein talking about digital advocacy, Mal Warwick on Fighting the [...]

Read the full article →