Why don’t I get charity e-newsletters that look and sound like this?
– Subject line: We love our users!
– Sent from an actual person, but still identifying the organisation: ‘Katin from Springpad’
- First, BIG, headline: “You’re making Springpad better”
This is about me, not about Springpad. This is pretty brilliant. And it’s the first e-newsletter I’ve actually bothered to read in ages. You can read the full newsletter here.
