Myself and Edwina spent yesterday locked in a full day strategic planning workshop with a client. That may sound like your concept of hell, but it was one of the most energising and, dare I say it, exciting days work we’ve had in a long time.
Lots of strategic planning is, frankly, dull, worthy and uninspiring. But it shouldn’t be. When you’re dealing with big picture stuff about how to change the world (and how to raise the money to do it), when you have a group of bright, dedicated and motivated people, and when you have the right planning tools, it can be brilliant.
On the consultancy* side of Ask Direct, we’re doing a lot more strategic planning work. Which is great, because when you have a clear, coherent strategy it makes all of the other stuff around fundraising so much easier.
*(We have three sides to our work here - the ‘agency’ work, where we work on direct marketing, direct response, branding and other communications campaigns and programmes. Consultancy which can involve strategic planning, problem solving, change management and mentoring, and Training of which more later - watch this space!)
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