Ten ways to start a fundraising letter to your donors

1. By saying thank you.

2. By saying thank you for their recent gift of €x in response to your last appeal.

3. By thanking them for their generous support for your organisation over the last x many years.

4. By telling them how crucial their support has been to the success of your cause.

5. By telling them that they truly are a generous and special person who is making a real difference in the world today.

6. By telling them how many people / families / children / dogs / cats their last gift helped.

7. By telling them that their support makes them one of the few people who really understand and appreciate the issues that you work on.

8. By telling them that everyone in your organisation really appreciates everything they’ve done to help.

9. By thanking them for their extraordinary support even in these difficult times.

10. By saying that, without their generous donations, your vital work simply wouldn’t be possible.