… this wonderful Greenpeace donation form on Sofii is worth a mention. Under the ‘give what you can afford’ section, the tick boxes start off at £100, then go £50, £25, £10 and then all the way down to £0.50 before finishing with £250,000 (their anticipated legal bill for the THORP campaign).
The combination of the very low and very high amounts really drives home the message that no gift is too small - or too large. Even fifty pence can help. And apparently one donor did give £200,000.
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Bruce Clark 06.22.09 at 11:39 am
£200,00? Stingey sod - could he not have come up with the full £250,000!
I supposed Greenpeace could have made up the difference with 100,000 fifty pence pieces.