Who said twitter was banal and rubbish?

It was probably me, actually. I spent a long time baffled by it’s popularity and sneering at it’s trendiness. But that’s behind me now. In recent weeks I was really beginning to see it’s power and it’s potential – to build opt-in networks of interested people, to drive traffic, to engage supporters and to provide a presence (an easily updated one) where some of your supporters are.

But then I heard about Hugh Jackman.

Well, obviously, I’d already heard of Hugh Jackman. What actually happened was I heard about RealHughJackman, who is, naturally, the real Hugh Jackman.

And more particularly, I heard (via Conor) of his plan to donate $100,000 to one individual’s favourite charity – the catch being that you have to persuade him, via twitter, in 140 characters or less.

So off you go. Start tweeting.

PS – you can follow my brilliant, insightful and utterly compelling twittering here