Here’s some worthwhile, illuminating and interesting pieces to check out:
Seth Godin talks about marketing nonprofit causes. He’s worthwhile reading on anything, essential on nonprofits.
The Agitator on the latest research on improving the effectiveness of donation landing pages.
The ever-excellent Ben Goldacre, meanwhile, has unearthed a document by the (UK) charity commissioners which tries to argue that blogs - yes, all of them - have no educational value! Ben, as usual, demolishes this with aplomb.
Piaras and Richard Delevan both have good pieces on the appalling failures of the Yes to Lisbon campaign. Plenty of lessons for nonprofits: tell stories (about real people) and do it with passion and conviction.
‘No stamp required, but using one will save us money’ - a regular feature in charity direct mails. Well, it turns out the Royal Mail can’t tell if the donor puts a stamp on and so has been double charging charities for postage. I wonder if anyone’s checking how it goes with An Post?
[tags]fundraising, marketing, charity, postage, Lisbon, blogging[/tags]
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